Posts Tagged ‘User Research’

Five Web Analytics Metrics for User Experience Professionals

Thursday, April 29th, 2010

My name is Andrew Janis, and you haven’t seen me in this space before because I’m usually wearing the marketing hat at Evantage. That often means I’m knee deep in marketing analytics and occasionally working with someone on our UX team to analyze

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usability test results in the context of real-world behavior.


Six Data Points for User Research Documentation

Tuesday, September 1st, 2009

As a user experience consultant, I spend a fair amount of time at the beginning of a project reading existing user research reports. These reports help me understand the user research done in the past, the outcome and what, if anything was iden

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tified for further exploration. For small and relatively simple projects these reports are fairly easy to thread together. But for large and more complex projects that involve multiple user experience professionals conducting user experience activities in parallel, tracing the user research history just six months after the project is complicated and can sometimes be challenging.

Here are the six data points that I think every user research report must include.


User Experience and Healthcare

Friday, June 26th, 2009
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p>When I was putting together a presentation on User Experience and

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Healthcare for Refresh Portland, I stepped back to see if I do anything differently when desi

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gning products and applications for Healthcare clients than I do for viagra original use clients in other industries. After buy discount cialis online looking at the emerging trends in the Healthcare industry and the shifting landscape of online user behavior, it became clear to me that when designing for Healthcare, I focus more user research and I

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prefer smaller, more iterative cycles within the design process.

The attached presentation details my insights on the subject and describes the steps I feel one should focus on when designing products and applications for Healthcare users.


Is the client ready for social media?

Tuesday, June 2nd, 2009

I found myself asking this question when one of our clients mentioned that they wanted to integrate social media in their customer facing website. I had just finished analyzing the data from a recent survey done to uncover the unmet needs of the user

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indicated that the users of the website were very skilled at getting their job done without having the need to engage with their peers. Which made me wonder why they would need social media. Digging deeper, I realized that 20% of the users had Facebook accounts but they had not used those accounts on a regular basis leave alone the option of using it for work. So while the client wanted to integrate social media to increase users’ engagement with the new site and stay ahead of the competition, I wondered if the users were ready for it. To get some answers I proposed doing what we love doing, talking to the users.

After doing a few telephone interviews with potential users, my gut reaction for introducing social media was positive. Here is why: