Posts Tagged ‘Social Media’

A Hole Is to Dig: Google+ Is Cool, But How to Fill It?

Tuesday, July 19th, 2011

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few weeks since Google rolled out Google+, its latest attempt at social media, to a significant number of users. If estimates are to be believed, there are now well over 10 million interaction designers using it right now, “just to

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see where this all goes.”

My view of Google+ is admittedly colored by the crowd I’ve fallen in with, but the impression is hard for me to shake. Most of the conversations in my stream are still about Google+ itself. The consensus opinion, which I share, seems to be that Google has created something pretty exciting, and that people can’t wait to see how it will be used. One friend exclaimed, “I had somewhat figured my pattern of sharing on FB and on Twitter, and now I’m staring at this Google+ ‘Share what’s new…’ box thinking, this doesn’t fit into my content strategy yet!”

These “what is essay service it” reactions remind me of the reaction to Google Wave, but with a difference. Wave was complex and offered a capability that most people didn’t need on a daily basis, whereas Google+ is instantly recognizable as something similar to the social networks used by millions of people every day. It has status updates, and connections, and profiles. The obvious comparisons to Facebook and Twitter, however, gloss over the fact that Google+ is more complex. Social networks are generally designed to be used in specific ways—ways that reinforce or emulate offline relationships—and there are clues within their designs that suggest what that use is. Google+ lacks these clues, however, which makes it interesting, powerful, and confusing all at once. (more…)

Recommendations to Improve iPhone Social Media Apps

Wednesday, June 16th, 2010
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Besides using my iphone as a phone, I also use it to read emails, tweets, facebook status updates, yammer posts and TFLN (texts from last night). Most of the applications I use serve the same purpose—they provide content from various sources/ in

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dividuals, and they all have either an equivalent desktop application or websites. As I’ve become intimately familiar with these apps, I’ve begun to appreciate some of things that one or another does, and I’ve found it increasingly annoying that all of the apps aren’t following suit.


#DeltaFail: Customer Experience Affected by Merger

Thursday, March 18th, 2010

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“#deltafail What a clusterf**k! I’d rather crawl over broken glass with Danny DeVito on my back than fly in the USA” (@brucetiffee)

I haven’t been impressed with Delta lately but if I was given that choice, I’d choose the plane over Danny DeVito.

I have been a loyal Northwest Airlines (NWA) flyer since 2004 (mainly due to the fact that I live in or had lived in hub cities, first Minneapolis (MSP) and then Detroit (DTW)). I’ve been a Platinum Elite member since October 2007 which gave me a lot of perks until Delta introduced Diamond status, which makes Platinum mean less on Delta than it did on NWA.


Top Trends for User Experience Professionals

Monday, January 25th, 2010
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p>2010 seems like a turning point for user experience professionals. The decade has seen success stories like Amazon and Zappos that have made businesses sit up and value the power of understanding customer needs. There has been a surge in people

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across generations using online media for everyday activities and some of the trends in social media, mobile applications and technology have opened new doors for user experience professionals. At Evantage we have started experiencing the impact of some of these trends.

Two ways to use storytelling in your presentations

Tuesday, October 27th, 2009

If you have made presentations in the past, it is very likely that you have spent a fair amount of time thinking about ways to make it more engaging for your audience. I have grappled with this situation too. So when I saw a workshop on using

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href=””>storytelling in presentations

, I registered for it. Here are a few things I learned.

The workshop provided practical tips cipro purchase online to improve presentation content, delivery and brought forward two distinct styles for weaving stories into presentations. These styles emerged naturally during the impromptu presentations made by people in the audience and were not prescribed by our presentation coach Lynn Espinoza. Maybe that is why I found them to be more effective in communicating a message. Here are the two ways of using personal stories in your presentations to better engage the audience. (more…)

Is the client ready for social media?

Tuesday, June 2nd, 2009

I found myself asking this question when one of our clients mentioned that they wanted to integrate social media in their customer facing website. I had just finished analyzing the data from a recent survey done to uncover the unmet needs of the user

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s. All data

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indicated that the users of the website were very skilled at getting their job done without having the need to engage with their peers. Which made me wonder why they would need social media. Digging deeper, I realized that 20% of the users had Facebook accounts but they had not used those accounts on a regular basis leave alone the option of using it for work. So while the client wanted to integrate social media to increase users’ engagement with the new site and stay ahead of the competition, I wondered if the users were ready for it. To get some answers I proposed doing what we love doing, talking to the users.

After doing a few telephone interviews with potential users, my gut reaction for introducing social media was positive. Here is why: