2010 seems like a turning point for user experience professionals. The decade has seen success stories like Amazon and Zappos that have made businesses sit up and value the power of understanding customer needs. There has been a surge in people across generations using online media for everyday activities and some of the trends in social media, mobile applications and technology have opened new doors for user experience professionals. At Evantage we have started experiencing the impact of some of these trends.
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Posts Tagged ‘Mobile’
Does Your Website Really Need a Mobile App?
Thursday, January 21st, 2010Word on the street is that if you have a great site you should create a mobile app. I’ve been hearing it a lot from clients lately that everybody is on their phone and “if users could access our information then our product will be more valuable.” Is this just a fad or is it valid? Well, that depends on your customers and your business goals. (more…)
The Aesthetics of Interaction: A Response to Tog’s iPhone Home Screen Redesign
Wednesday, October 21st, 2009The week before last, the legendary Bruce Tognazzini posted an article to his AskTog column proposing a solution to several problems he sees with the home screen. I read it, but my reaction was not the fawning idolatry I’d expected. It’s very difficult for me to say this but… his redesign is inelegant. The problems he identified are real and relevant, but I couldn’t help but react negatively to what I perceived to be an aesthetic dissonance in his solution. It doesn’t fit the playful aesthetic that is characteristic of the iPhone OS. So I’ve let the problems steep in my brain for a few days, and I think I’ve come up with a more elegant (or at least more iPhone-ish) solution.