Posts Tagged ‘Mobile’

Top Trends for User Experience Professionals

Monday, January 25th, 2010

2010 seems like a turning point for user experience professionals. The decade has seen success stories like Amazon and Zappos that have made businesses sit up and value the power of understanding customer needs. There has been a surge in people across generations using online media for everyday activities and some of the trends in social media, mobile applications and technology have opened new doors for user experience professionals. At Evantage we have started experiencing the impact of some of these trends.
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Does Your Website Really Need a Mobile App?

Thursday, January 21st, 2010

Word on the street is that if you have a great site you should create a mobile app.  I’ve been hearing it a lot from clients lately that everybody is on their phone and “if users could access our information then our product will be more valuable.”  Is this just a fad or is it valid?  Well, that depends on your customers and your business goals. (more…)

The Aesthetics of Interaction: A Response to Tog’s iPhone Home Screen Redesign

Wednesday, October 21st, 2009

The week before last, the legendary Bruce Tognazzini posted an article to his AskTog column proposing a solution to several problems he sees with the home screen. I read it, but my reaction was not the fawning idolatry I’d expected. It’s very difficult for me to say this but… his redesign is inelegant. The problems he identified are real and relevant, but I couldn’t help but react negatively to what I perceived to be an aesthetic dissonance in his solution. It doesn’t fit the playful aesthetic that is characteristic of the iPhone OS. So I’ve let the problems steep in my brain for a few days, and I think I’ve come up with a more elegant (or at least more iPhone-ish) solution.

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New Article Written For Johnny Holland

Monday, August 24th, 2009

Last week I published an article on Johnny Holland, an excellent online magazine about interaction design & research. I talk about how flaws in the iPhone’s user experience design illuminate the problems that user experience designers will be grappling with in the immediate future, and I provide some methods to explore in order to address these problems. So far, the article has generated a lot of discussion. People have reacted strongly against and strongly for some of the points I make in the article. Read it over lunch (it’s long) and throw in your two cents!

The iPhone is Not Easy to Use: A New Direction for UX Design