Posts Tagged ‘Design Strategy’

The Aesthetics of Interaction: A Response to Tog’s iPhone Home Screen Redesign

Wednesday, October 21st, 2009

The week before last, the legendary Bruce Tognazzini posted an article to his AskTog column proposing a solution to several problems he sees with the home screen. I read it, but my reaction was not the fawning idolatry I’d expected. It’s very difficult for me to say this but… his redesign is inelegant. The problems he identified are real and relevant, but I couldn’t help but react negatively to what I perceived to be an aesthetic dissonance in his solution. It doesn’t fit the playful aesthetic that is characteristic of the iPhone OS. So I’ve let the problems steep in my brain for a few days, and I think I’ve come up with a more elegant (or at least more iPhone-ish) solution.

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Playfulness, Usability, & Context: The Three Pillars of a Delightful User Experience

Tuesday, September 15th, 2009

When I bought my first iPhone almost three months ago, I also acquired a new obsession with the role of playfulness in user experience design. Recently, a fortunate coincidence occurred that has allowed me to explore this new obsession deeply. Two iPhone developers each released new measurement unit conversion apps within a week of each other and also documented their design processes on the Web. As if that weren’t enough, both of these applications, taptaptap’s Convert and Tapbots’ Convertbot, were designed with the idea of delightful experience in mind. The two apps are very different despite all these similarities, and those differences got me thinking about the relationship between playfulness and usability in creating delightful interactions. I succumbed fully to my obsession and roped in some iPhone-using coworkers to participate in an informal comparative usability test. What I learned, led me to compelling insights about the relationship between usability and playfulness.
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Is the client ready for social media?

Tuesday, June 2nd, 2009

I found myself asking this question when one of our clients mentioned that they wanted to integrate social media in their customer facing website. I had just finished analyzing the data from a recent survey done to uncover the unmet needs of the users. All data indicated that the users of the website were very skilled at  getting their job done without having the need to engage with their peers. Which made me wonder why they would need social media. Digging deeper, I realized that 20% of the users had Facebook accounts but they had not used those accounts on a regular basis leave alone the option of using it for work. So while the client wanted to integrate social media to increase users’ engagement with the new site and stay ahead of the competition, I wondered if the users were ready for it. To get some answers I proposed doing what we love doing, talking to the users.

After doing a few telephone interviews with potential users, my gut reaction for introducing social media was positive. Here is why:
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