Posts Tagged ‘Analytics’

Five Web Analytics Metrics for User Experience Professionals

Thursday, April 29th, 2010

My name is Andrew Janis, and you haven’t seen me in this space before because I’m usually wearing the marketing hat at Evantage. That often means I’m knee deep in marketing analytics and occasionally working with someone on our UX team to analyze usability test results in the context of real-world behavior.

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Posted in Analytics | 8 Comments »

Blogging for Thought Leadership – Part 1: Why & How

Tuesday, September 22nd, 2009

One of our company’s business goals in 2008 was to promote thought leadership occurring within our organization. To meet this goal, we decided to try it out with one practice area. The User Experience group took on the challenge and decided to launch a blog. This article is the first of two in which we’ll discuss why we chose to publish a blog and how we went about it.

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Posted in Interaction Design, Social Media, Tools and Techniques | 4 Comments »

Falling in Love with Machines: A Case of Low Expectations

Wednesday, January 21st, 2009

I have a long and intense history of falling in love with machines. As a User Experience Designer, I likely pay more attention to machines than most people, but what most people also don’t know is that I am paying attention to how they are engaging with their machines. What I’ve found is that there are three things that inspire people to fall in love with their machines, two of which make sense and the third blows my mind.

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Posted in Design Strategy, Interaction Design | 1 Comment »