I have had the opportunity to observe and operate within many corporate cultures. These days, every organization knows they’re supposed to be customer-centric. I hear companies say it all the time, but what does it really take? How do you know
if you really have it?
Last night my mom needed to buy a ticket for my 17-year-old brother to fly from Minneapolis back to San Francisco where they live. I was on the phone with her twice, walking her through the United Airlines website for over 20 minutes each time.
This is unacceptable. My mother, who is 55, isn’t very computer savvy but she does own a computer with an Internet connection, has taken programming classes, has done online dating, and has even managed to book
a ticket on Orbitz once… maybe twice.
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How do you communicate danger to people who don’t speak your language? How do you not only alert them, but give them enough information to act even though you will never meet face-to-face? These questions were behind an effort to design a warning for the proposed nuclear waste storage facility inside Nevada’s Yucca Mountain, and they’re similar to the ones you face when trying to design for user security online.
In 2003, the Desert Space Foundation, a Nevada arts organization, hosted an exhibition that showcased novel ideas for a warning sign that would retain both its meaning and its structural integrity for the 10,000 years that Yucca Mountain was projected to pose a hazard. The difficulty of the task manifested itself in the variety of entries. Several artists assumed that familiar symbols like the yellow and black radiation icon would carry the scent of danger across the divide, but not everyone agreed, according to a Los Angeles Times article at the time.
The risk of radiation burns is lower for Internet users (especially with modern LCD monitors), but being online can be dangerous all the same. The recipients of the communication are separated not by time but by their lack of technical expertise. However, the complexity of the threat and the jargon used to describe it is at least as opaque to many people as ancient pictograms can be to us.
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I have been tasked with creating an Axure prototype that will be demonstrated on an iPad. I’ve seen the iPad, played with the iPad, but this is first time I will be creating a prototype to be displayed on the iPad.
The first question I had was, “How will I get the Axure prototype onto the iPad? Is there an app for that? “
This Thursday marks the fourth year of World Usability Day. Held the second Thursday of November every year, it is an event that celebrates the design
around us that makes our lives easier. This year’s focus on sustainability and design.
Having always been an environmental geek, the theme of this year’s World Usability Day is especially important to me. Sustainability and creative reuse has been a focus of mine since I was in an organization lobbying for recycling containers in high school. I’ve always focused on how daily actions can affect the Earth. I was one of the few people who used her palm pilot to store directions to friend’s homes and measurements for an ottoman I was building because I did not want to waste paper. My current phone maps directions, stores measurements and even lets me check in for a flight without the hassle and guilt of paper. Not only does this design create less waste, it also makes me more organized.
The last few years has seen a greater consciousness in how we treat the world and how thoughtful design
of systems and products can improve someone’s day. Instead of jumping into design, we take a moment to study how people use existing technology and how they live their lives or do their jobs and then make recommendations for the systems and products they use. This may result in a higher initial cost, but the benefit is a long term
savings that resounds with many people in this economy. I realize that this doesn’t work for everyone. For example, my brother isn’t an eco freak like myself, but he loves smaller energy bills and I love that he makes less of an impact on the Earth.
Join the discussion of this year’s celebration. UPA chapters around the world have events focusing on sustainability and user experience. Find your local chapter event.
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The week before last, the legendary Bruce Tognazzini posted an article to his AskTog column proposing a solution to several problems he sees with the home screen. I read it, but my reaction was not the fawning idolatry I’d expected. It’s very difficult for me to say this but… his redesign is inelegant. The problems he identified are real and relevant, but I couldn’t help but react negatively to what I perceived to be an aesthetic dissonance in his solution. It doesn’t fit the playful aesthetic that is characteristic of the iPhone OS. So I’ve let the problems steep in my brain for a few days, and I think I’ve come up with a more elegant (or at least more iPhone-ish) solution.
Last week I published an article on Johnny Holland, an excellent online magazine about interaction design & research. I talk about how
flaws in the iPhone’s user experience design illuminate the problems that user experience designers will be grappling with
in the immediate future, and I provide some methods to explore in order to address these problems. So far, the article has generated a lot of discussion. People have reacted strongly against and strongly for some of the points I make in the article. Read it over lunch (it’s long) and throw in your two cents!
The iPhone is Not Easy to Use: A New Direction for UX Design
Someone sent a message to the Adaptive Path Alums mailing list last fall asserting that Information Architects (IAs) need to be really great coders to do their jobs. I was aghast. I uttered many things, loudly, that are inappropriate for a profession
al blog. The clincher for me was this line, “[IAs] need to wake up in the middle of the night and code SQL joins.” No. No, we don’t. I collected myself and wrote a response just snarky enough for me to feel I’d made my point. This discussion went back and forth for a bit, but it ended up somewhere interesting. To make my ultimate point, I thought hard about it and defined the nine essential characteristics you must possess to make a good software user experience designer.
When I was putting together a presentation on User Experience and Healthcare for Refresh Portland, I stepped back to see if I do anything differently when desi
gning products and applications for Healthcare clients than I do for clients in other industries. After looking at the emerging trends in the Healthcare industry and the shifting landscape of online user behavior, it became clear to me that when designing for Healthcare, I focus more user research and I prefer smaller, more iterative cycles within the design process.
The attached presentation details my insights on the subject and describes the steps I feel one should focus on when designing products and applications for Healthcare users.
I received the new Dwell magazine (Volume 9, issue 6, May 2009 “Beyond Green”) a couple of weeks ago. As I read the editor’s note about sustainability, I kept replacing the word sustainability with ac
cessibility.
In Dwell Sam Grawe, editor-in-chief, states we as individuals need to make micro-decisions to improve sustainability and “government, corporations, and other institutions need to lay a framework that makes adopting those decisions easy.” (May 2009) The 508 law (Rehabilitation Act) was passed “to require Federal agencies to make their electronic and information technology accessible to people with disabilities.” (http://www.section508.gov/) Currently, the law applies only to federal agencies. Corporations and we as individuals are responsible for ensuring that this expands to other areas.
March 13th started a fury of activity on my Facebook. Everybody who is vocal on my Facebook had something negative to say about its new design. I repeatedly questioned the reasoning behind it and looked for something… anything remotely positive about
it. A quick search resulted in some insights on the goals of the new design and this made me contemplate the future of Facebook. (more…)
