It has been over six months since we started the Evantage User Experience Blog, and as Mary mentioned in the earlier post, it’s time for us to pause, reflect and evaluate how we have been doing. In this article, I will discuss the challenges we have faced so far and what we learned from them in our efforts to keep the blog going. I will also share the metrics we collected and analyzed to answer the question we started with – Is a User Experience blog an effective medium to promote Thought Leadership?

The User Experience Team at Evantage hopes that our learnings will help other teams think about similar endeavors and that the combined efforts will foster thought leadership in the User Experience domain.

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