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Evantage at the eMetrics Marketing Optimization Summit

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Next week the eMetrics Marketing Optimization Summit begins in San Francisco, and once again someone from Evantage will be presenting. And, as it

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turns out, that someone is me! As a result, the Evantage User Experience team has graciously invite

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d me to do my second guest post on this blog.

My summit presentation is a case study about a project Evantage did for one of our clients. Even though eMetrics is a marketing metrics-focused conference, user experience along with analytics was integral to the project’s success. The client was a large manufacturing company that was launching an updated product line, and to support that they wanted to build a brand new site with analytics and great user experience at the core. What they were looking for was a website that informed users about new products, while capturing information about the company each user worked for, and which products they were interested in. This information was then compiled into reports for the sales team, so buy viagra that they could use it to help prioritize leads.

The key question we were trying to answer from a UX perspective was: what compelling reason can we give a user that will lead them to passively identify the company they work for? (There were a number of analytics challenges as well, but since this is a UX blog, let’s just stick to UX). We gave users a number of different ways to identify themselves, including find/contact a distributor, request a demo, and attend an event. One of the most successful methods was using an IP lookup to display company names close to the visitor’s location that they could click on to identify their company. As a result, we were able to positively identify 37% of site visits, and link them to a specific company.

Here is a link to the presentation that will be delivered at the summit: http://slidesha.re/AbBaB7
If you’re curious about my talk, or are going to be at eMetrics next week, here is the session description: http://bit.ly/wUzomY

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Next week the eMetrics Marketing Optimization Summit begins in San Francisco, and once again someone from Evantage will be presenting. And, as it turns out, that someone is me! As a result, the Evantage User Experience team has graciously invited me to do my second guest post on this blog.

My summit presentation is a case study about a project Evantage did for one of our clients. Even though eMetrics is a marketing metrics-focused conference, user experience along with analytics was integral to the project’s success. The client was a large manufacturing company that was launching an updated product line, and to support that they wanted to build a brand new site with

analytics and great user experience at the core. What they

were looking for was a website that informed users about new products, while capturing information about the company each user worked for, and which products they were interested in. This information was then compiled into reports for the sales team, so that they could use it to help prioritize leads.
The key question we were trying to answer from a UX perspective was: what compelling reason can we give a user that will lead them to passively identify the company they work for? (There were a number of analytics challenges as well, but since this is a UX blog, let’s just stick to UX). We gave users a number of different ways to identify themselves, including find/contact a distributor, request a demo, and attend an event. One of the most successful methods was using an IP lookup to display company names close to the visitor’s location that they could click on to identify their company. As a result, we were able to positively identify 37% of site visits, and

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link them to a specific company.
Here is a link to the presentation that will be delivered at the summit: http://slidesha.re/AbBaB7
If you’re curious about my talk, or are going to be at eMetrics next week, here is the session description: http://bit.ly/wUzomY

If you’re going to be there, please come up and introduce yourself; I would love to meet you!
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